Mikenna Pierotti
Marketing, Branding, Storytelling
Marketing communications specialist, copywriter, and eternal storyteller adept at translating complex ideas into compelling human voices for purpose-driven institutions, knowledge-based organizations, and lifestyle brands. Recent clients include New South Media, Static Media, West Virginia University, and Alfred State College. Recipient of two Silver Telly Awards and a Gold MarCom Award.
wvliving.com
Why Martinsburg?
Place-based storytelling designed to capture the spirit, character, and cultural pull of a community through human-centered narrative.
Tomorrow Is Here - And It's A Great Day (WVU Campaign)
Short-form, high-visibility video script and campaign copy designed for social engagement and brand alignment. Created to translate institutional priorities into accessible, audience-focused messaging.
magazinearchive.wvu.edu
A Bridge Between Continents (WVU Magazine)
Narrative-driven institutional feature focused on connection, global reach, and human impact — translating big-picture initiatives into personal stories that resonate across audiences.
magazine-archive.wvu.edu
Slow Growth, Strong Roots
A place-driven feature for WVU Magazine that blends cultural storytelling with institutional messaging, capturing identity, memory, and regional impact while reinforcing the broader mission behind the work.
businessmagazine.wvu.edu
Wisdom from the Trenches
Long-form institutional storytelling centered on leadership, lived experience, and professional insight. This piece translates complex ideas into grounded, human narratives designed to build trust and reinforce institutional voice.
Showsite Magazine
Your Stay and Play Guide for ANC: Showsite Magazine Hotel Guide
A destination-driven hotel guide created for a national event audience, blending service journalism with strategic positioning. This piece highlights multiple hospitality properties in a way that supports decision-making, reinforces brand strengths, and captures the experience of place — written to inform, persuade, and inspire travel.
morgantownmag.com
A New Infusion
Lifestyle and hospitality feature for Morgantown Magazine capturing the personality, design, and guest experience of a newly reimagined Marriott property, written to highlight how place, atmosphere, and story shape the way people remember a stay.
BuzzFeed
Find Your Purpose - Multichannel Copywriting
As part of a two-person team, we strategized and built this concept from the ground up to help attract new leads. At the time, this was the second most visited on our community site, with over 5.6K hits (5.4K viral views) in just a few weeks of launching. We continued this highly successful "Find Your Purpose" campaign and reused the concept and copy in everything from social media to emails to event marketing.
WVU Center for Veteran, Military and Family Programs
Stars and Stripes Advertising
Working alongside the ad designer and art director as well as the client and our executive creative director, I helped determine both a direction and concept to showcase our new WVU Veteran and Military Support Headquarters. Rather than rehashing all the ways WVU
supports veterans, we shifted the focus to military families. I crafted messaging for several versions of the ad that appeared in publications such as Stars and Stripes.
West Virginia University (Alumni Association)
Development Writing: Alumni Newsletter Content
These screenshots represent selected slides from the official West Virginia University Alumni Association newsletter, highlighting development, engagement, and donor-impact content. Rather than reproducing the newsletter in full, excerpts are shown to focus on narrative framing, headline strategy, and donor-forward messaging within a larger institutional communication. This approach preserves context while respecting format constraints and emphasizing the editorial and strategic choices behind the work.
wvu.edu
Development Writing: Alumni/Donor Email
This email mock-up recreates a message that was written and distributed as part of an official West Virginia University communication. Because the final designed email remained internal, this visual was created post hoc for portfolio purposes to demonstrate how the approved copy might appear in a branded, donor- and alumni-facing format.
wvu.edu
Development Writing: Donor Gift Announcement Video Script
This video script was written for the announcement ceremony of a transformational $25 million gift to West Virginia University from Brad Smith and his wife, Alys. One of the largest philanthropic gifts in WVU’s history, the donation established the Brad and Alys Smith Outdoor Economic Development Collaborative to drive economic growth, expand outdoor education, and support innovative initiatives such as a remote worker program. The video premiered during the Oct. 5 virtual announcement event and was designed to ground the gift in personal narrative, place, and shared responsibility.
wvu.edu
Alumni Association Rebrand
An exploration of potential tone/message redirection for the WVU Alumni Association that focuses on individualized experiences for diverse alumni audiences at different life stages.
wvu.edu
Business School Brand Exploration and Market Research
Working with the art director and executive creative director, I crafted a new brand voice and tone for the John Chambers College of Business and Economics at West Virginia University. We focused on the idea of disruption and Get Z's unique perspective as a generation that is both creative and caring, entrepreneurial and self-educated.
stories.wvu.edu
Something to Hold on To
Chronicled how WVU alumni mobilized a national comfort drive for sick kids, weaving personal voices and program goals into a story that shows the human impact behind a community-led initiative.