Mikenna Pierotti

Working with the art director and executive creative director, I crafted a new brand voice and tone for the John Chambers College of Business and Economics at West Virginia University. We focused on the idea of disruption and Get Z's unique perspective as a generation that is both creative and caring, entrepreneurial and self-educated.

An exploration of potential tone/message redirection for the WVU Alumni Association that focuses on individualized experiences for diverse alumni audiences at different life stages.

Rebranding the WVU Division of Diversity, Equity and Inclusion; sample print ads targeting veterans; and an in-depth feature for the WVU Research Magazine

Crafted compelling web copy and organizational strategy for a landing page as part of an international student promotional campaign.

As part of a two-person team, we strategized and built this concept from the ground up to help attract new leads. This has since become the second most visited on our community site, with over 5.6K hits (5.4K viral views) in just a few weeks of launching. We've continued this highly successful "Find Your Purpose" campaign and reused the concept and copy in everything from social media to emails to event marketing.

Together with a senior designer, I wrote copy and helped develop the concept for this interactive print brochure (in the popular infographic/flowchart style commonly found on Pinterest and other social media). This concept was carried over and transformed into our highly successful "Find Your Purpose" campaign for prospective students.

I was part of the team to develop concept and copy for the 2018/19 National TV spot.

I was tasked with concepting and writing a script for WVU's major "Our Story" promo video.

For our 2017-18 National Spot commercial, I helped develop both concept and copy, writing and developing all scripts, project managing during onsite filming in Greenbank and was responsible for managing our talent, Emily Calandrelli, a WVU grad and Emmy-nominated host and producer of the Xploration Outer Space TV show.

For this ad series appearing in regional malls and movie theaters, we created a unique concept that mirrored the look of a movie poster to make our audience stop and look (and maybe laugh).

Together with a senior designer, I helped transform the marketing campaign for one of the most crucial events for prospective students at WVU. I wrote all collateral copy and developed a highly successful Buzzfeed quiz that continues to turn prospective students into brand advocates through social sharing and interaction.

Feature on the founding dean of the newly created WVU College of Applied Human Sciences appearing in the WVU Magazine.

Feature on WVU's student-run media appearing in the WVU Magazine.

Story appearing in the WVU Magazine.

Feature on the state of Title IX at WVU and beyond, appearing in the WVU Magazine.